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42
MLADÝ SVĚT MAGAZINE,
VOLUMES 1967—69

In the sixties, the cult magazine Mladý svět, first published in 1959, was the only official magazine that knew how to talk to young people. The magazine, with its red and black logo on a yellow background, designed by Jaroslav Weigel and Karel Franta, had a print run of half a million copies, but still couldn’t satisfy demand. Its success was assured by its original reports and interviews, fashion photography, Kája Saudek’s comic strips, the sexy Sally advice column, and the Golden Nightingale, a poll where readers could vote for their favourite pop singer.